If you have Amazon Prime Now and live near or in the Los Angeles area you will be able to get a Hyundai delivered to your doorstep.
"Hyundai has partnered with Amazon to bring an on-demand test drive program to one of California's most densely populated urban areas as the automaker looks for new ways to reach customers."
This campaign is not permanent. It will be held during the last two weekends in August and "will give Amazon Prime subscribers living in the Los Angeles and Orange County areas a chance to order a 45-to-60-minute test drive of a 2017 Hyundai Elantra."
Amazon Prime Now is an extension of Amazon Prime. It gives people "free same-day delivery of many products including groceries and food from restaurants with their $99 annual membership."
The campaign is called Prime Now, Drive Now. You will be able to get a car delivered to your house or another location. A marketing agency called The Drive Shop will provide trained driving hosts for the test drives. After the test drive is over you will be directed to your local Hyundai dealer if you would like to buy the car.
"Automakers, which have historically used T.V. and print advertising, social media marketing and high-profile sponsorships to reach buyers, are looking for new ways to connect to younger customers who might not want to deal with the hassle of going to a dealership to test drive a car."
"Amazon Prime members now make up more than half the online retailer's customer base, according to Consumer Intelligence Research Partners." A study was released in July that stated Amazon has about 63 million Prime members."
Hyundai and Amazon also partnered to "let owners of its Genesis G80 and its soon-to-be-released G90 start and control their cars remotely by giving voice commands to their Amazon Echo home hub device."
Amazon Will Now Deliver A Car To Your Doorstep: http://fortune.com/2016/08/19/amazon-prime-now-hyundai/
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